Only the best brands for riders.
Riders Choice was founded with a burning passion for motorcycles and style.
Our mission is to offer the best gear to enthusiasts at motorcycle retailers and shops across Sweden.
About us
Over the years, we have built strong relationships with the most respected brands and retailers in the industry. We represent products that not only look great but also maximize both protection and comfort.
We proudly offer top brands like Shoei, Dainese, TCX Boots, and Richa. Safety and style are always our top priorities. With our expertise and dedication, we make sure motorcyclists are fully equipped for unforgettable adventures on the road.
Shoei is an iconic brand in the motorcycle world, known for its high-quality helmets that combine cutting-edge technology with unparalleled safety and style. Founded in Japan in 1959, Shoei has consistently been at the forefront of innovation and design. Each helmet is handcrafted with precision and care, ensuring a product that both professional riders and dedicated enthusiasts can rely on. Shoei stands for superior fit, comfort, and protection, making it the obvious choice for motorcyclists who want the very best.
Dainese is a leading name in motorcycle apparel and protective gear, renowned for its advanced technology and stylish design. Since its inception in Italy in 1972, Dainese has revolutionized the industry with its innovative solutions that prioritize safety above all. Their products, ranging from racing suits to everyday wear, uniquely blend comfort and functionality. With a strong focus on research and development, Dainese offers gear that meets the highest standards of protection and performance. For motorcyclists who want the absolute best, Dainese is the natural choice.
TCX Boots is synonymous with top-notch quality and unparalleled safety in motorcycle boots. With roots deeply embedded in Italy, TCX has set a new standard for comfort and protection since its inception. Each pair of boots is designed with advanced technology and innovative materials to ensure maximum performance on the road. TCX offers a wide range of products suitable for all types of riders, from racing enthusiasts to off-road adventurers. With a passion for detail and a relentless pursuit of perfection, TCX Boots is the ultimate choice for motorcyclists who demand the best in both style and function.
Richa is a Belgian brand that has been delivering high-quality motorcycle apparel and protective gear since 1956. With a passion for both safety and style, Richa combines innovative design with state-of-the-art materials to create products that meet the high demands of today’s motorcyclists. Their range includes everything from protective jackets and pants to gloves and rainwear, all designed to provide optimal comfort and protection on the road. Richa strives to make every ride safe and enjoyable, making them the obvious choice for both everyday riders and racing enthusiasts.
Interested in joining our ride of beautiful brands?
Be a part of the Riders Choice collection of brands.
Be a part of the Riders Choice collection